We help forward-focused leaders design the employee experience: shifting culture, increasing engagement, facilitating change, and unlocking potential.

We create employer brands that attract, retain & activate talent.
We design immersive onboarding experiences.
We assist in facilitating transformation and embedding lasting change.
We help leaders elevate and share ideas that make a difference.
We design compelling employee experiences & events.
We elevate safety, health and environment into the everyday.



How we shape the experience at each stage of the employee lifecycle.

The work we do falls into 3 areas of the employee lifecycle: attracting the right people, getting them started, and keeping them engaged and bringing their best throughout their career.

But lines are made to be coloured outside of, and any opportunity to create or enhance an experience, elevate or communicate an idea that matters, appeals.

Here’s 6 areas of impact we often work in to shape employee experiences.


EX leadership

EX onboard

Immersive cultural onboarding experiences.

EX program

Elevating and sharing ideas that make a difference.


EX safety

Elevating safety, health and environment into the everyday.

EX brand

Employer branding to attract, retain, and activate talent.

EX culture

Facilitating transformation and embedding lasting change.

EX event

Compelling employee experiences and events.

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When it comes down to it, work is simply another experience — one that consumes the most hours in our day. Countless moments occurring over days, weeks, years, and careers. A series of touchpoints experienced positively, negatively, or neutrally, all merged together in our memory.

But where experiences really excite is that unlike the fuzzy notions of culture and engagement — experiences aren’t intangible. Experiences can be de ned. They can be changed. By identifying all the interactions between employees and the business; mapping their days, weeks, years, and careers; and understanding the science of how we remember experiences — we can make them better.

How do our people experience a day, a week, a month,
a year... a career? What’s the onboarding experience? How do employees experience programs? How do they experience events? How do they experience health and safety? What’s the retirement or resignation experience? Every one of these major events is simply a series of small moments strung together.

By considering how each touchpoint affects the individual — by designing the experience — we shape the way our people feel about work. The result? Increased engagement, and ultimately, a stronger culture.

We believe that everyone plays a role in shaping experiences — leadership to frontline; People & Culture to Health & Safety. Which means that as a leader — you own these experiences. They’re yours to change.

They’re yours to improve.


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Everything hinges on good communication — it’s the way we share, inform, inspire, and connect.

Communication is more than a monthly newsletter or intranet banner — it considers every touchpoint, and how it might better pique curiosity, seize attention, embed learning, or change behaviour.

Here’s a fun fact to sway even the staunchest cynic: Organisations with good communication demonstrate 4 times higher engagement, and a 47% increase in shareholder returns.

Is communication important? Yeah, you could say that.

Art & science

Science is dull without art. Art oats empty without science. That’s why we choose neither one nor the other — but both.

Our approach slices the intersection of art and science: potent strategy, supported by behavioural and motivation science — set alight by strong creative.

The most immersive experiences, engaging communication, and effective solutions to complex problems — all rely on a perfect balance of these two contrasts.


Here’s the thing about organisations — behind all the branding and impressive facades, they’re lled
with humans. Wonderfully imperfect, emotional, colloquial-language-using humans.

Fortunately, we’ve burst triumphant from the stiff, faux-professional, human resources era into a people, leadership and culture age. It’s a renaissance of real. Human is back!

However, the challenge remains — breaking decades of entrenched, outdated assumptions, battling the default, and bringing human back into the workplace.

No matter the challenges, we will always ght for work that considers people first and foremost.


Case studies

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Jaxzyn is a transformational partner providing vision, relevance, simpli cation and impact. What sets Jaxzyn apart is their ability to take the most basic, confusing and undetailed brief, and really understand the core of the issue and the goals to be achieved. Jaxzyn then takes this basic idea and develops a bespoke, multi-layered and beautifully designed strategy that over-delivers against every objective.

-- Gordon Bedford, Mattel

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